THE LEADING WEDDING PLANNER IN VIETNAM

Jenny Duong Vu Hoang Anh, founder and lead wedding planner of Hat Mem, as well as Co-founder of Bouquet & Buttonhole, hails from a Hanoian family in Vietnam. Despite her traditional Asian background, she had experienced different cultures and backgrounds from studying Germany in high school, to serving as a producer assistant at the National Broadcasting Network after college graduation, to living and working in Koh Samui, Thailand as a destination wedding planner before she decided to move back home to build her own empire in wedding industry.

This interesting and diverse lifestyle shapes the way Jenny plans weddings as well, and it is the reason why she attracts several mixed nationalities couples with her business in Vietnam. Her expertise is the great ability to harmonize and blend Western and Asian culture all together in one wedding.

Jenny and her team do their best to personalize each wedding that can reflect of each couple’s unique style, personality and relationship. She believes in a relaxed approach when guiding the planning and design process, bringing in a little touch of the local local and eco-friendly service to all celebrations.

And why “Hat Mem” – which means soft seed in English?

“Seed” came into the story when Jenny was searching for a new career path and discovered “wedding planner”. At that moment, she was blown away by the fascination of this job and tried her best to absorb everything in just like a seed to grow into beautiful things.

“Soft” as Jenny’s own promise to herself, she will never let the world make her hard

So, she picked the name “soft seed” to remind herself everyday of non-stoppable changing to catch all the trends, but also saying within her true self in the industry.